The Marketing function has several roles in a business operation, summed up as the management of Product, Price, Place (i.e. distribution) and Promotion. Webulant E-Marketing efforts address the communications aspects of marketing, or the fifth "P" - Perception. In short, we are focused on maintaining the awareness, credibility and understanding of Webulant Clients and the messages delivered by them to various audiences including prospective and current clients, investors and employees.

What value does Webulant E-Marketing Services bring to a Client?

Consider this: You are a buyer of technology and you have two salesmen coming to discuss a bid.

The first company, about which you have only heard vaguely, has no Web site of any substance, its collateral is basic, you have never read about it in the news, you have never seen its personnel at industry events except for walking up and down the aisles, perhaps, and its written bid doesn't exactly leap from the table. Before you invited it, you were not sure that its solution would do what you need.

The second has a higher profile in the industry. You see it mentioned frequently in the news, you receive its newsletter, you've heard its members speak at industry events and have chatted to them once or twice at a trade-show booth. You have heard that it has solutions for a variety of situations like yours. The material presented to you is coordinated and has consistent standards. The Web site conveys a global company of substance. And the bid document is well presented and written.

Which company do you trust to deliver your solution? Which company appears to have the industry staying power? Which company appears to have the quality standards you will depend on?

Now consider this: You award the contract to the second company and a representative writes you a thank-you note, asking what prompted the invitation to bid. Was it a trade show encounter? The news you heard? A visit to the company's Web site? A sales call? Word of mouth recommendation? Or was it all of these things put together?

What drove the favorable decision? Was it the price, the technology, the salesman, the bid document content, or was it the total comfort feeling that you have that this company has its act together?

Chances are that most clients base their perceptions and decisions on several factors, not just one. Webulant E-Marketing services assist clients by making sure that all perception sources are working in our Clients’ favor.
 

Contact Webulant to learn how E-Marketing can become an integral part of your organization's overall marketing and communications strategy.